Privacy Policy

Hello and welcome to our site.  We are strongly committed to the protection and the privacy of your personal information.  The policies contained herein are applicable to all Southwest Sports Warehouse Operations LLC (herein SWSW) and the owners, its agents, affiliates, or subsidiaries including “Mud And War Run”, websites, domains or mobile applications (herein “Site(s)”).

This privacy policy is intended to inform you of the kind of personal information we may gather during a visit to our Site(s), the reason for gathering your information, the purpose of gathering your information, when we might disclose your personal information, and how you can manage your personal information during a visit to a Site(s).

Be aware any Third Party collection of information from inserted links throughout SWSW Site(s) is out of SWSW’s control and this privacy policy has does not apply on those sites including Facebook, YouTube, Twitter, etc.  Please visit their privacy policy.


By visiting a SWSW Site(s) you are agreeing to the Terms and Conditions laid out on the site.  Please review them before proceeding.  Be continuing you are also agreeing to the practices as described within this Privacy Policy.  If you do not agree to the Privacy Policy or the Terms and Conditions, please do not use the Site.

This Privacy Policy may be altered periodically as deemed necessary by SWSW.  Should you continue to use the site you are agreeing to accept those changes.   


If you have questions about this privacy policy, you need to change any information collected or you do not see a concern considered within this policy please contact us here:


Note: We do not sell or give away, barter, trade, or rent out your personal information.

Personal Information

We may collect and hold personally identifiable information (names, addresses, phone numbers, emails, zip codes…) directly inputted to a SWSW Site(s).  We may also collect personal information about you from a ticket vendor or sales company when you register for a SWSW event.  These vendors or companies will have their own privacy statements and you should view them before purchasing.

Anonymous Information

Some non-personal information may be kept simply by visiting a Site(s).  The information is recorded without using any personal information of yours i.e. visiting the site records a visitor but none of the visitors personal identifying information.  Such anonymous information collected through our servers can include date of access, number of visitors, terms searched, events searched, your IP address, your registered domain or home server, pages visited, search results, access times, types of browsers used.

Cookies and Spyware

We do not use spyware as a means of gaining information from you, nor do we install spyware when you visit the Site(s) to gain information from your computer.  We may use cookies which are stored on your computer and record preferences when certain sites are visited.  We may also use cookies to improve the site(s).  Cookies from third parties you may visit due to links from our Site(s) are out of our control.  You have the ability to accept or deny cookies.   Most browsers automatically accept cookies but you can usually modify the settings to decline cookies.

Google Analytics

Google Analytics is a common analytic service Google provides which can help us collect anonymous traffic date to help us analyze how users or visitors use the Site(s).  The information is transmitted and stored by Google on servers in the USA.  Google evaluates the use of websites by this method, compiling reports on site activity for us and provide other services of a similar nature relating to internet usage.  Google may also transfer this information to third parties where allowed by law.  By using the Website(s) you agree to the processing of data about you by Google in the manner described and for the purposes described.

No Information Collected From Children

Our site(s) do not knowingly collect information from children under the age of 13.  If you are under 13 years of age you should not use this site, and DO NOT send information about yourself to us. Any person whose information is collected and discovered to be under 13 years of age will immediately prompt SWSW to delete the information from the Site(s).


SWSW will not disclose any information to other parties without your express consent unless otherwise stated in this privacy policy.


We use your information to communicate with you about upcoming events, our company, surveys for feedback, to help improve overall event or Site(s) visit experience, or to inform visitors about participants at SWSW events. We may use visitor’s general info (i.e. your info) to detect abuse or prevent abuse of the Terms of use and also to allow third parties to conduct other functions at SWSW’s request.

Your Submission

By giving us your personal information either through email or website activity you are hereby expressly giving consent to our collection, disclosure and use of your personal information as described in this privacy policy.  When you provide us with your personal information you are agreeing that we can contact you, and/or forward your information to third parties for marketing or promotional purposes. For example; If you complete a Mud And War Run survey we may contact you to gain further feedback and we may use the information on the survey for promotional purposes though we will not disclose your personal information to others except where deemed appropriate by this privacy policy.  Or, should you complete an informational form about volunteering we will use the personal information to contact you, and share the information with third parties who are aiding in collecting the volunteer base.

Using your Anonymous Information

SWSW may use anonymous info to help us establish how visitors to the Site(s) use it and who those users are.  We may also share this information with third party providers to assist us in maintaining the Site(s) and to determine who uses the Site(s) collectively.  We may also use your anonymous information for other matters as deemed necessary or appropriate.

Third Parties

SWSW may ask third party agents, affiliates, representatives, and partners to assist us in various capacities on our behalf (such as event registration or marketing). The third party entities may have access to your personal information but only as necessary to perform the function we have asked them to carry out.

Emergencies.  We may disclose or use personal information if required to do so in good faith or by law if we deem the action necessary or as ordered by authorities.  We will comply with legal processes but in doing so protect our rights or property along with the Site(s) and our users.  We will also disclose information if the emergency situation prompts us to protect the personal safety of our affiliates, agents, the public, our users or ourselves.


We consider the security of your information to be a great concern.  We will undertake great care to provide secure transmission or your information from you to us (whether via website, email or other means).  Our information is stored in secure operating environments that are not open to the public.  Please understand that once we have your information we will try to guard it but no transmission of information or data over the Internet or other public network can be guaranteed as 100% secure.


The Website(s) may have links to other providers or associates over which SWSW has no control or responsibility for their privacy activity.  The links within the website(s) are provided for convenience of all visitors however SWSW has no control over their privacy policies and accepts no responsibility for their activity.  Any link does not represent an endorsement from SWSW of their products or views.  Links to sponsors or associates are provided by those entities for the use of all SWSW visitors.  Cookies from the linked sites may collect your data or solicit personal information. It is your responsibility to be aware of where you go and end up.  We are not responsible for the actions of other companies, third parties, providers or supporters nor are we responsible for their privacy policies.  Please read their privacy policies before continuing to use their sites.


The website(s) originated from and is maintained in the state of New Mexico, United State of America and is therefore governed by any and all applicable law of the state or nation.  This Privacy Policy has been made in the state of New Mexico.  By using the website(s) you agree to the exclusive jurisdiction of the state and federal laws of New Mexico. 


Should any section, or portion of this agreement be found to be unenforceable or invalid for any reason, said invalidity or unenforceability shall not affect the validity of or enforceability of any other portion of this agreement and will therefore remain enforceable and valid.  

Should the ownership of the company or its subsidiaries change while still providing the Site(s) therefore we may transfer your information to another company affiliated with us or to which we have merged.


As we continue to develop the website and add new services or features, those additions may affect our privacy policy.  Should this privacy policy be affected by those additions we will update this privacy policy as required.  Ensure you check this policy regularly to ensure you are up to date about all contained within. 


You may opt out of receiving information from SWSW or its affiliates at anytime.  You can do this by hitting “unsubscribe” as needed on any automated emails.  Alternatively, you may contact us directly at

Major Sponsors

New Mexico National Guard
Bixby Electric

Bronze Sponsors

Chiropractic Arts
Duke City Ready Mix
Cash Store
Melloy Dodge
Kirtland Federal Credit Union
Resource Group
Mudd Brothers
Japanese Car Care

Generous Donors

Mule Barn
Home Depot